In the fast-moving world of digital marketing, not many experts website have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who empowers brands strengthen their online presence, achieve top search visibility, and get featured on 900+ media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success has been far from traditional. After earning a business education from institutions including Michigan Ross, he started out in retail operations — running national retail stores, handling multi-unit management, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. With a team of partners, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he built operations spanning five states — and sold that one too. Somewhere along the way that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Now, Rohde leads 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services built to generate measurable outcomes for businesses.
His core offering is press release distribution, securing placements across high-authority publications such as AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde offers expert guest posts on top-tier media outlets, SEO and local SEO services, strategic link building, and PPC campaign management.
The AI Search Visibility Edge
What truly sets Rohde apart is his expertise in AI search visibility. He treats press releases as a form of influence over AI systems — helping brands shape what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity say about their company. This forward-looking methodology offers brands a significant advantage in today's shifting digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes well beyond just his marketing services. He runs dual podcast shows — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting founders and business leaders.
On the speaking circuit, Rohde has presented at notable gatherings around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde holds IMDB credits as a producer, actor, and director — proving he can bring stories to life both on screen and off.
The Bottom Line
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For businesses looking to strengthen their digital presence, rise in the search results, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.